Strategy + Design

The intersection of growing businesses and creating art

Cassel Bear is a strategic design shop based in Northeast Ohio. As a creative agency, we put purpose into everything we do.


Client Stories

Long-term partnerships with clients allow us to entrench ourselves in your world. These engagements foster a relationship of trust, value, and ultimately allow you to do the thing that you do best. Check out a client story to learn more.

The Hardwood Furniture Guild

Composed of furniture manufacturers in the nation’s largest concentration of hardwood furniture builders, the Guild promotes handcraftsmanship, environmental awareness, and American manufacturing to customers throughout the country.


Makers of fine outdoor poly furniture and structures, LuxCraft faced an enviable problem: how to keep developing new products and support an ever-widening nationwide dealer network while taking their marketing efforts to the next level.

Seneca Label

Cassel Bear has been fortunate to work with Seneca Label since 2012. Based in Cleveland, this family business has been producing quality, custom-printed, pressure-sensitive labels since 1968.

Kaufman Realty & Auctions

Over the last ten years, we’ve worked with Kaufman Realty & Auctions to shape their brand, grow their business, and expand their reach across Ohio and beyond.

Let’s Get Started

Whether you’re looking for someone to handle all of your marketing efforts or partner with you on your next project, get in touch. Let’s find out if we are a fit.


Client Spotlight: For Paws Veterinarians Visit Kelly and Ryan

Nov 09, 2018 Posted by cb in News

If you call Stark County home, you probably have seen the For Paws Animal Hospital many times. You’ve seen the tan and blue 1948 Art…... Read More

What We’re Reading: Urban Legends, Candy Apples, and Ideas that Stick

Oct 01, 2018 Posted by cb in The Watercooler

Remember the worst part of trick-or-treating? It was the waiting. The waiting for your grown-up to inspect each piece of your candy and make sure…... Read More

Anatomy of a Project: Refuge of Hope brochure

Aug 30, 2018 Posted by cb in Project Highlights

Picture yourself downtown — no place to sleep, no place to eat. Now imagine a place where you could get a hot meal, eight times…... Read More