Rockwood

Showcasing exceptional craftsmanship for a discerning audience

For elite architects and designers, doors have always served as more than entrances to a building. They are key visual elements that uniquely combine function, beauty, and imagination. Makers of such distinctive doors — both traditional and modern — can be hard to find. Since the 1980s, Rockwood Doors & Millwork, along with its Rockwood Curves & Components division, had been quietly creating exclusive interior and exterior doors and related elements in Ohio Amish Country. Those who purchased from Rockwood told others about the company's craftsmanship, and for more than 40 years, that was advertising enough. However, in 2017, when the time came to expand beyond word-of-mouth referrals, Rockwood chose Cassel Bear to help them build a bridge between their traditional craft and the expectations of their present-day customers.

How We Helped

Branding
Logo Design
Website Design
Printed Materials
Photography
Content Strategy / SEO
Advertising

Rebrand

One of the factors that brings companies to the realization that it is time to rebrand is when the level of work they produce is steps ahead of how they market themselves. For businesses that excel at their craft, this naturally happens over time.

Rockwood chose Cassel Bear to help them rebrand, confident in our ability to guide them through a process that would keep their heritage in mind, bring internal and external cohesiveness to their portfolio of products, and garner the attention of modern architects and designers.

Rockwood's old logo

Logo Explorations

Websites

Rockwood’s business is divided into two distinct branches that serve unique markets – luxury wood doors and specialty wood components. Rockwood effectively tells its story on separate websites that distinguish each business while maintaining brand consistency.

Rockwood Doors Rockwood Components

As a result of Cassel Bear’s keyword research, website monitoring, and content updates, Rockwood’s website continuously improved its organic search performance, more than doubling the number of visits within a year.

Photography

When architects see the remarkable building projects that Rockwood supports, they know they’ve found a company that can meet their expectations. Photo shoots at multiple project locations showcase Rockwood’s high level of craftsmanship throughout their marketing materials.