Rockwood

Showcasing exceptional craftsmanship for a discerning audience

How We Helped

Branding 
Logo Design
Website Design
Printed Materials 
Photography
Content Strategy / SEO
Advertising

Rockwood Door
Hand-crafted rockwood furniture

Rebrand

One of the factors that brings companies to the realization that it is time to rebrand is when the level work they produce is steps ahead of how they market themselves. For businesses that excel at their craft, this naturally happens over time.

Rockwood chose Cassel Bear to help them rebrand, confident in our ability to guide them through a process that would keep their heritage in mind, bring internal and external cohesiveness to their portfolio of products, and garner the attention of modern architects and designers.

Rockwood's old logo
Rockwood brand colors
Rockwood branded materials

Websites

Rockwood’s business is divided into two distinct branches that serve unique markets – luxury wood doors and specialty wood components. Rockwood effectively tells its story on separate websites that distinguish each business while maintaining brand consistency.

Rockwood Doors  Rockwood Components

Rockwood websites
Vimeo Video Thumbnail

As a result of Cassel Bear’s keyword research, website monitoring, and content updates, Rockwood’s website continuously improved its organic search performance, more than doubling the number of visits within a year.

Rockwood mobile layouts
Rockwood tablet layout

Photography

When architects see the remarkable building projects that Rockwood supports, they know they’ve found a company that can meet their expectations. Photo shoots at multiple project locations showcase Rockwood’s high level of craftsmanship throughout their marketing materials.

Rockwood entry door
Rockwood planing
Rockwood Archway
Rockwood Door
Rockwood window

Printed Materials

Ads and brochures feature beautiful product photography and deliver the message that Rockwood’s work truly stands out.

Rockwood brochure
Rockwood advertisement
Rockwood creative logo
Rockwood branded vehicle design
Rockwood table brand element
Rockwood branded apparel

Results

Rockwood has a captivating story to tell, and is now reaching a well-defined audience with compelling marketing content.

Let’s make it happen.

No pressure, no pushy sales. Just a conversation about where you are today and where you would like to go.