Guiding a renowned 4th generation business into its next chapter
How We Helped
At the start of its second century, Keim established a new foundation for its brand—one that highlights a remarkable legacy and a forward-looking strategy.
For a company as widely recognized as Keim, changes to the logo must be weighed carefully. The new design is simple, contemporary and maintains a clear connection to the brand.
The Keim brand is built on trust, and so is the relationship between Keim and Cassel Bear. When Keim wanted to rebrand its 100-year-old company, they chose Cassel Bear for not only our branding experience, but also our previous decade of dependable marketing support.
The Cassel Bear team listened first and then provided thoughtful creative guidance... We wanted to maintain our strong reputation amongst current customers, built on years of trust, while also signaling a welcome to a new type of customer. This was no small task but Cassel Bear delivered in a major way.”
Anyone who visits the company’s showroom in Charm, Ohio, soon realizes that this isn’t your typical home center. High-end photography showcases the level of quality Keim has become known for.
A key part of Keim’s rebrand included a new website that blends the company’s history; its devotion to customers, employees, and community; and its modern identity as a home improvement retailer and major provider of specialty woods. The site also allowed the company to enter the ecommerce market, opening the door to new sales opportunities.