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Marketing & Digital Strategy

What does your marketing department look like? Is anyone driving marketing efforts forward within your staff? Is it one full-time person or an entire department of people? As a marketing agency, Cassel Bear fills in the gaps where you lack expertise and manpower. You might need a digital ad campaign for a product launch, a marketing plan for the year, or sales support materials to assist your dealers with their own advertising campaigns.

We customize our marketing services to fit where you will get the most value. You can partner with us to handle your marketing comprehensively or we can fit into your existing marketing department where there are holes, providing expertise where you need it most.


  • Digital Strategy & Marketing
  • Marketing Plan
  • Advertising Campaigns
  • Product Launch
  • Press Releases
  • Dealer Support Campaigns


  • Pull all of your existing marketing materials together. When we meet, this will help to color in a full picture of where you have been. Our conversation can start there and then shift focus to where you want to go, moving forward.
  • Pick a point person. We can work together more efficiently when we are communicating with a point person at your organization. This helps to keep things running smoothly for both parties.
  • Define the results you hope to achieve. This helps bring focus to our research and initial conversations. If you don’t feel like you have the results clearly outlined, just bring what you have and we will help guide you along the way.
  • Think about costs. What does it cost you in business and opportunity if you don’t take action? Do you lose market share? Do you miss an opportunity to be top-of-mind when potential customers need your service? What is the long-term value of a customer? How many sales would you need to recoup the investment in marketing and advertising?


The Hardwood Furniture Guild

Composed of furniture manufacturers in the nation’s largest concentration of hardwood furniture builders, the Guild promotes handcraftsmanship, environmental awareness, and American manufacturing to customers throughout the country.


Makers of fine outdoor poly furniture and structures, LuxCraft faced an enviable problem: how to keep developing new products and support an ever-widening nationwide dealer network while taking their marketing efforts to the next level.

Seneca Label

Cassel Bear has been fortunate to work with Seneca Label since 2012. Based in Cleveland, this family business has been producing quality, custom-printed, pressure-sensitive labels since 1968.

Kaufman Realty & Auctions

Over the last ten years, we’ve worked with Kaufman Realty & Auctions to shape their brand, grow their business, and expand their reach across Ohio and beyond.

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Let’s Get Started

Whether you’re looking for someone to handle all of your marketing efforts or partner with you on your next project, get in touch. Let’s find out if we are a fit.


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