A Rebrand Moves A Furniture Maker Forward
Arista Wood
Services Provided
Brand Strategy
UX Strategy
Web Design & Development
Content & Messaging
Photography
Building the Arista story
A new name only works if the meaning is clear. Our job was to define what the Arista brand would promise, and to make that promise easy to repeat across dealers, sales conversations, and customer-facing marketing.
We anchored Arista Wood in a simple idea: premium solid wood furniture for people who notice the difference in the details. That meant getting specific about what “premium” looks like in this category. Authentic materials, refined design, and a finishing standard that makes the work visible. From there, we translated the brand into plain language dealers could use.
An identity designed to endure
We turned the strategy into a full visual system. The Arista Wood wordmark is clean and modern, with a distinctive “A” that subtly hints at the profile of a chair. A deep, wood-friendly green palette and warm neutrals keep the look premium and let the product photography do the talking across catalogs, web, and dealer materials.
A catalog that brings the brand to life
The catalog was where the new brand had to hold up on paper. It needed to help dealers sell, help customers compare pieces, and still feel true to Arista.
We applied the voice, identity, and photography in a clean layout with clear hierarchy and plenty of breathing room. The materials and details stay front and center. The result is a catalog people use and keep.
Letting photography speak for itself
Previous photography focused on context and environment, often competing with the furniture itself. As the brand matured, the imagery needed to do less—and say more.
We directed photography that emphasized form, surface, and construction. Clean compositions, controlled light, and consistent framing created a visual language that supports both digital and print applications while reinforcing the brand’s sense of calm confidence.
Translating Arista into an online experience
The Arista Wood website needed to do more than look good. It had to make the brand feel clear, capable, and credible. The challenge was organizing a growing body of work into a structure that felt simple to use and consistent to navigate.
We designed a site that reflects the brand’s values. Clear hierarchy, generous spacing, and a pace that lets the work breathe. Content, imagery, and navigation work together so visitors can quickly understand what Arista offers and why it stands apart.
