Floret Hill

Defining simple luxury for a new countryside destination

How We Helped

Logo Design
Web Design
Content Writing

Floret Hill Canvas Bag


The Floret Hill brand seeks to immerse its guests in peace, comfort, and natural beauty through every season. From the business name to the logo, its strategy is driven by conveying an experience of simple luxury.

Floret Hill color studies
Floret Hill logo concepts
Floret Hill Logo
Floret Hill seed packet
Floret Hill Favicon
Floret Hill Notepad and Business Card

Name & Theme

The property required a name that is unique, descriptive, simple, and appealing to the target demographic. Cassel Bear researched and presented several options. Floret Hill most resonated with the client’s vision for the land.

We then developed a theme for the names of buildings, roads and other features that would support ongoing development of the property. Native flowers, plants, trees and wildlife provided the inspiration.

Azalea Cottage
Azalea Flowers

Website Design

The Floret Hill website showcases the guest experience, informs visitors about accommodations, and allows for online reservations. Cassel Bear researched internet booking engines and seamlessly integrated the client’s chosen service into the site.

Visit the site

Vimeo Video Thumbnail


Exceptional photography is one of the most effective marketing tools for lodging brands. From detailed shots of building interiors to the serene setting, we captured breathtaking images to inspire visitors to plan their getaway.

Adirondack chairs by a fire pit
Loft Bed


Through up-front brand development, Floret Hill entered a crowded marketplace in a strong position. Starting with nothing but the client's dream, the business is now accepting guests and extending its vision of bringing simple luxury to Amish Country lodging.

Let’s make it happen.

No pressure, no pushy sales. Just a conversation about where you are today and where you would like to go.