Defining simple luxury for a new countryside destination
How We Helped
The Floret Hill brand seeks to immerse its guests in peace, comfort, and natural beauty through every season. From the business name to the logo, its strategy is driven by conveying an experience of simple luxury.
Name & Theme
The property required a name that is unique, descriptive, simple, and appealing to the target demographic. Cassel Bear researched and presented several options. Floret Hill most resonated with the client’s vision for the land.
We then developed a theme for the names of buildings, roads and other features that would support ongoing development of the property. Native flowers, plants, trees and wildlife provided the inspiration.
The Floret Hill website showcases the guest experience, informs visitors about accommodations, and allows for online reservations. Cassel Bear researched internet booking engines and seamlessly integrated the client’s chosen service into the site.
Exceptional photography is one of the most effective marketing tools for lodging brands. From detailed shots of building interiors to the serene setting, we captured breathtaking images to inspire visitors to plan their getaway.