Transforming an Amish-owned luxury furniture company into a national name.

LuxCraft Poly Furniture

Services Provided

Branding
Marketing
Design
Web Design
Digital Advertising
Photography & Video

LuxCraft deep seating, chair on patio

Bear Paw Graphic

A Brand Voice Built To Last

Every strong brand begins with a clear voice. For LuxCraft, that voice grew naturally from the care woven into their craft. We refined their visual and verbal identity to evoke warmth, calm, and quiet confidence. Together, the elements reflect what LuxCraft represents: enduring quality, graceful design, and lasting comfort.

Bear Paw Graphic

Showing Up In Moments That Matter

Visibility matters most when it feels genuine. Through focused PPC campaigns and a thoughtful digital strategy, we helped LuxCraft reach people who were already looking for what they do best. Every placement served a purpose, built on clarity and trust. The result was stronger dealer relationships, wider reach, and deeper engagement with the brand.

Google display ads in a grid

Bear Paw Graphic

A Story People Are Searching For

We gave LuxCraft’s online presence a stronger voice through content that works for both readers and search engines. Every product description, article, and blog post was written to inform, inspire, and perform. Grounded in authenticity and guided by strategy, the content expanded organic visibility and reinforced LuxCraft’s core values.

Bear Paw Graphic

A Digital Home For A Trusted Brand

The new LuxCraft website became more than a place to browse; it became a true reflection of the brand. Clean navigation, thoughtful storytelling, and rich imagery invite visitors to linger and explore. The result is a site that feels refined, works seamlessly, and strengthens connection with every visit.

Bear Paw Graphic

Visual Storytelling That Hits Home

Every LuxCraft piece carries a story: of the people who build, families that gather, and moments that last. We celebrated those stories through photography and film, focusing on natural light, styled scenes, and breathtaking settings. More than sell a product, the visuals share a way of life rooted in craftsmanship and connection.

Vimeo Video Thumbnail

Bear Paw Graphic

From Product Pages to Brand Storytelling

The LuxCraft product catalog has always reflected who they are and what they value. Our design approach respected that tradition while giving it new energy. Each spread tells a story of craftsmanship, comfort, and connection. With cohesive imagery, balanced typography, and a clear brand voice, the catalog became a tangible expression of LuxCraft’s promise, inviting readers to picture their own lives within its pages.

Results

Operating in a highly competitive market, LuxCraft continues to maintain its position among larger players in its space.

50k

Monthly Visitors

2k+

Assets Created

600%

Qualified Traffic Increase

Talk it through with us!

We’d love to hear about where you are and where you’d like to go. No pressure, no pitch—just a conversation to explore what’s next. We’ll listen closely, ask the right questions, and see which path makes sense.