Defining simple luxury for a new countryside destination

Floret Hill

The new owner of a picturesque property came to us with a vision. Take a small cornfield overlooking the Amish countryside and turn it into a peaceful escape for travelers. But in a crowded marketplace, they’d need a way to stand out. This upstart lodging company trusted Cassel Bear to bring their brand to life in a way that set it apart from local alternatives. They consulted with our team on a variety of decisions throughout the building process to shape the ideal guest experience. Cohesive messaging, visuals, and marketing materials define Floret Hill as a premiere countryside retreat.

Services Provided

Branding
Logo Design
Website Design
Content Writing
Photography

Name & Theme

The property required a name that is unique, descriptive, simple, and appealing to the target demographic. Cassel Bear researched and presented several options. Floret Hill most resonated with the client’s vision for the land.

We then developed a theme for the names of buildings, roads and other features that would support ongoing development of the property. Native flowers, plants, trees and wildlife provided the inspiration.

Branding

The Floret Hill brand seeks to immerse its guests in peace, comfort, and natural beauty through every season. From the business name to the logo, its strategy is driven by conveying an experience of simple luxury.

Photography

Exceptional photography is one of the most effective marketing tools for lodging brands. From detailed shots of building interiors to the serene setting, we captured breathtaking images to inspire visitors to plan their getaway.

Website Design

The Floret Hill website showcases the guest experience, informs visitors about accommodations, and allows for online reservations. Cassel Bear researched internet booking engines and seamlessly integrated the client’s chosen service into the site.

Visit florethill.com

Results

Through up-front brand development, Floret Hill entered a crowded marketplace in a strong position. Starting with nothing but the client's dream, the business is now accepting guests and extending its vision of bringing simple luxury to Amish Country lodging.

Next Project A manufacturing brand as strong as steel