A good logo is built, not bought

A clean design for a dirty job

A great logo isn’t just a stamp—it’s a statement. It’s the result thoughtful decisions, honest conversations, and a clear understanding of what makes a business tick. And crafting the right one takes more than picking a trendy font and slapping your name next to AI generated art.

When we created the logo for Bauman’s Septic Services, each element was chosen to convey authority, reliability, and down-to-earth service. The character illustration makes it clear what they do. The vintage style and earthy colors add trust and approachability. And every detail was designed to work across uniforms, trucks, and signage.

It’s the kind of logo that looks simple because it’s been thought through. And that’s the point. Rushing the process leads to generic marks that don’t stick—or worse, send the wrong message. Take the time to get it right, and it’ll keep working for you every day.