Cassel Bear

Ideas worth sharing.

Recent wins, project insights & the way we think.

Gervasi Vineyard website Design

Helping a complex brand feel effortless

building trust through expertise inside Rockwood’s custom door manufacturing process

Building trust by talking shop

septic service logo design shown in use on Bauman’s Septic Services work apparel

A good septic service logo design is built, not bought.

community focused marketing flyer highlighting Save & Serve’s local impact and giving programs

Community Focused Marketing With Local Impact

Caregiver helps resident with colorful cups—people-first web design for Gentlebrook.

Photography that puts people first

Tactical brand strategy for SparkBarrier firefighting foam packaging, featuring branded jugs with orange-and-black labels on an orange backdrop.

When branding becomes a tactical advantage

Blue bear in a thoughtful pose, symbolizing actionable marketing insight over raw data and generic AI output.

Don’t mistake output for insight

Hochstetler Log Homes website displayed on MacBook Air

A digital experience as well-built as the homes it represents

Talk it through with us!

We’d love to hear about where you are and where you’d like to go. No pressure, no pitch—just a conversation to explore what’s next. We’ll listen closely, ask the right questions, and see which path makes sense.

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