Helping a complex hospitality brand feel effortless.

Gervasi Vineyard, Resort & Spa

Gervasi Vineyard is one of Ohio’s most celebrated destinations. Part luxury resort, part culinary campus, part winery, part spa. With so many exceptional experiences living under one brand, their website needed to feel as effortless and refined as the property itself. Our partnership reimagined Gervasi’s digital presence, bringing clarity to complexity through thoughtful design, intuitive structure, and a brand voice that reflects their signature hospitality.

Services Provided

Brand Strategy
UX Strategy
Web Design & Development
Content & Messaging
Site Architecture
360° Photography
Photography & Video

Placing Hospitality At The Center Of The Brand

Gervasi is more than a place you visit. It’s a place you feel. Its sense of warmth, sophistication, and care had to translate across every pixel of the new site.
We refined the content and design to balance luxury with approachability, creating a voice that feels elevated without excess. Every color choice, type scale, and piece of copy contributes to a brand experience that’s unmistakably Gervasi: welcoming, beautiful and intentional.

Showing Up In Moments That Matter

Visibility matters most when it feels genuine. Through focused PPC campaigns and a thoughtful digital strategy, we helped LuxCraft reach people who were already looking for what they do best. Every placement served a purpose, built on clarity and trust. The result was stronger dealer relationships, wider reach, and deeper engagement with the brand.

A Website That Works As Beautifully As It Looks

Every detail matters online just as it does on the Gervsasi estate. We designed with intention at every level, from small decisions like site architecture to interactions like hover states, button behavior, and type scaling.

The result is a site that is fast, intuitive, and consistent across devices. It anticipates user needs, reduces friction, and lets the brand’s beauty shine without distraction.

Bringing The Gervasi Experience Into Focus

Throughout the design process, we worked with existing photography and directed supplemental needs to ensure every page felt cohesive and aligned with the brand’s elevated aesthetic.
The imagery brings the estate to life, showcasing its architecture, landscapes, dining experiences, and moments of connection in a way that invites users to imagine themselves there.

Getting Visitors Into The Flow

Great hospitality means never having to think about what comes next. The redesigned Gervasi website mirrors that philosophy. Every step feels intuitive and inspired by the details that make the property extraordinary.
The final experience is a digital extension of Gervasi itself. It is built on the belief that excellence is the sum of a thousand thoughtful decisions.

Visit gervasivineyard.com

Content That Guides and Invites

We focused the messaging on helping guests understand what is available and how to make the most of their visit, while staying true to the level of care they experience on the property. From menus and accommodations to spa services and wine descriptions, every word was chosen to be informative without overwhelming, expressive without overindulgence.

Results

Surrounded by growing competition, Gervasi Vineyard continues to rise above the rest as one of Northeast Ohio’s top destinations.

+6.1%

Click through rate (up from 2.2%)

+12%

Session engagement time

+30%

increase in online purchases

Next Project Transforming an Amish-owned luxury furniture company into a national name.