A brand story with local impact

Same mission. Sharper message.

Save & Serve Thrift Shop is well known in Holmes County for its connection to the global relief work of Mennonite Central Committee. What was less visible—but just as meaningful—was the store’s local impact. From supporting food pantries to funding community programs, Save & Serve has quietly invested in its own backyard for years. We helped them start telling that story more clearly.

We focused on consistent, practical communication: bag stuffers that highlight local giving, social posts that feature community impact, press releases that share fundraising results, and website copy that ties it all together. Each piece reinforced the same message—Save & Serve supports this community. That steady drumbeat helped shift public perception without needing a major campaign.

Sometimes strong brands just need realignment—a message that mirrors what their audience actually values. For Save & Serve, that meant balancing the global mission with a clearer view of local impact.