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Brand Strategy Services

 

Make Your Brand Story Clear, Consistent & Compelling

 

Some things about a brand naturally change over time. Other things, such as your company’s values or the experience and quality your customers expect from you, remain steadfast.
 

No matter where you’ve been or where you are going in your brand narrative, Cassel Bear can bring your brand’s unchanging and evolving characteristics together in a unified way that’s clear, consistent, and compelling.
 

Are you ready to create, strengthen, or reinvent a brand? Get brand development strategies that combine the power of design, messaging, and storytelling.

 

Branding graphic

Brand Strategy & Architecture

 

In brand marketing, long-term success depends on developing a plan and organizing your portfolio of products and/or services. Before we ever talk about taglines or design elements, we want to help you develop a branding path that’s focused on your goals.

 

Brand Identity & Guidelines

 

Design has always been a sweet spot at Cassel Bear, located in Canton, Ohio. With a team dedicated to creative discovery and collaboration, we will work with you to find the right way to visually communicate your brand and bring cohesiveness to your brand guidelines.

 

Brand Messaging & Storytelling

 

Language and visuals are the two most powerful tools you can use to connect people with your brand. Let us help you craft meaningful messages and tell brand stories that evoke emotion and touch the audiences that matter to you.

 

 

We worked with Cassel Bear during our recent rebranding and website redesign projects. Karl and his team listened first and then provided thoughtful creative guidance. After years of being known in the community as “Keim Lumber Company” we transitioned our name to “Keim”. We wanted to maintain our strong reputation amongst current customers, built on years of trust, while also signaling a welcome to a new type of customer.

Phil Tieszen, Executive Director of Marketing

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