Ohio Hardwood Furniture Market
Furniture buyers have lots of options for trade shows around the country, but many of them believe their best option is to come to Ohio. Here, they can find high quality American-made products that are crafted with an eye toward environmental sustainability. This show brings buyers from around the country, and is changing the their perceptions of what Amish furniture is all about; it’s way more than the Country and Shaker styles.
Cassel Bear crafted the official logo mark for the Ohio Hardwood Furniture Market.
The Ohio Hardwood Furniture Market is a trade show held bi-annually by the Hardwood Furniture Guild. Cassel Bear has been involved in marketing the show for several years as an extension of the Guild’s brand. The audience has grown to reach national appeal, which triggered a trade show design and marketing campaign discussion that resulted in a new brand for the event in 2015.
Now that the show has continued to grow, Cassel Bear updates the show brand continuously to make sure that it is staying top of mind for those regularly attending and also reach new audiences. Here you can see a couple different registration mailers showing the evolution of the event brand.
LATE REGISTRATION INVITATION
The late registration packet encourages furniture buyers from around the country to make the show a priority in their last minute plans as they select products for the summer and fall.
Between logo umbrellas,
Lots of literature and catalogs change hands in two days’ time. The trusty show bag helps keep everything in one place.
Each year our team would review the event space to determine signage locations for all directional and informational signs needed at the show. For the Fall 2017 show, the Ohio Hardwood Furniture Market was going to a new permanent home. The space was much larger and in multiple buildings compared to previous years, which required extensive planning for signs to make sure all event guests were well informed and able to find all of the vendors.
Cassel Bear’s photographer spent an entire day at the OHFM, scoping out the varied styles and diverse woods. The ability to get up close and personal allowed for some great shots of the event, but also some unique angles and perspectives of minute details on beautiful furniture.