With the advent of online marketing and the inexpensive cost of creating and sending email newsletters, people are asking if print and direct mail hold much value any longer. It begs the question: how long did you spend reading the last e-blast you received, or paying attention to the ads popping up on the most recent social media or news website you visited? How much time did you give to the latest direct mail piece you received in your mailbox? The answers vary greatly depending on who sent you the piece. The value of any method is only as good at its connection to the audience and the quality of the content within.
So, are direct mail and print obsolete? All marketing avenues are dead when they fail to connect in a powerful way with their audience. With thousands of marketing messages coming everyone’s way daily, people want the ability to make personal connections to things they value. Let Cassel Bear help you create memorable and powerful print pieces that people will stop to read.
- Annual Reports & Direct Mail
- Business Stationery
- Brochures & Rack Cards
- Presentation Folders
- Catalogs & Menus
- Booth Design & Sell Sheets
- Billboards & Environmental Signage
- Event Signage
Point of Purchase
- Packaging Design
BEFORE YOU START.
- While companies might be printing fewer hard copy marketing pieces today, print still has a key strategy to play.
- People still like to touch things – page through magazines, read hard copy books, flip through a catalogue and grab the mail. These are tactile experiences you can’t get from web and digital marketing.
- The design of a printed item can be spot on, but production also matters. The quality of paper and ink can make or break a piece, while specialty techniques can really make it stand out. Our team has the experience and creativity to help you stand out in print.
- Print design often has a tie to digital marketing. We can help you think this through when we talk about your project.
“Thirty years in the banking industry and I have never seen a commercial banking brochure that was this well executed. Not only was the photography, copywriting, and design well-executed, but the message development is what made it truly outstanding.”
“Cassel Bear is a great advocate for the importance of strategic thinking when it comes to design. From initial sketches to the final invitations and overall event identity, Cassel Bear brought our gARTen of Good & Evil fundraiser to its full potential and captured the exotic nature of this new and exciting event. The one-of-a-kind illustration details, created for the Canton Museum of Art, helped make the sold-out event the talk of the town in the summer of 2015.”
—Canton Museum of Art