Get the Word Out

LuxCraft brings the outdoor life home. Supporting a coast-to-coast network of lifestyle furniture dealers

So here’s the story

Q: How could the LuxCraft team keep up with new product demand as well as support a booming nationwide network of furniture dealers?

A: They hired Cassel Bear as their marketing department, and our lifestyle photoshoots and strong branding brought new life to the LuxCraft print and online experience.

Here’s the dilemma

LuxCraft builds fine outdoor furniture from High-Density Polyethylene (or “poly” for short), an upcycled material that is essentially maintenance free and exceptionally resistant to moisture, insects, splintering, and warping.

LuxCraft faced an enviable problem. How could it continue developing new product as well as support a booming nationwide dealer network? The LuxCraft team turned to Cassel Bear, asking us to be their marketing department.

We accepted.


A new visual style (e.g., bold typefaces, color blocks, color gradients, geometric shapes, and pull quotes) was introduced in all print pieces.


We energize the brand with a high-end photoshoot every summer. From location scouting to talent booking to set dressing, Cassel Bear handles every detail of the annual LuxCraft photoshoot.


While the LuxCraft website worked for dealers, it needed to cater better to consumers. The new website allows online shoppers to see every piece in every available color — from Premium Woodgrains to vibrant tropical hues to timeless earthtones.

Here’s the result

To date, we continue to be impressed by consistent and organic growth. Unique visitors, pageviews, and average time spent on site stats are all up. In addition, we’ve seen visitors from every U.S. state and all but two Canadian provinces.

More recently, we’ve created digital tools and resources for dealers to share on social media. Cassel Bear assists LuxCraft on Facebook, which means dealers and followers can see photos, get cleaning tips, and engage with all sorts of shareable content.

In the end, LuxCraft now has a devoted marketing team at Cassel Bear focused on telling its story to a growing audience so it can focus on what it does best — crafting the finest poly furniture in the industry.

Let’s Get Started

Whether you’re looking for someone to handle all of your marketing efforts or partner with you on your next project, get in touch. Let’s find out if we are a fit.


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