Get the Word Out
LuxCraft brings the outdoor life home. Supporting a coast-to-coast network of lifestyle furniture dealers
So here’s the story
Q: How could the LuxCraft team keep up with new product demand as well as support a booming nationwide network of furniture dealers?
A: They hired Cassel Bear as their marketing department, and our lifestyle photoshoots and strong branding brought new life to the LuxCraft print and online experience.
Here’s the dilemma
LuxCraft builds fine outdoor furniture from High-Density Polyethylene (or “poly” for short), an upcycled material that is essentially maintenance free and exceptionally resistant to moisture, insects, splintering, and warping.
LuxCraft faced an enviable problem. How could it continue developing new product as well as support a booming nationwide dealer network? The LuxCraft team turned to Cassel Bear, asking us to be their marketing department.
A new visual style (e.g., bold typefaces, color blocks, color gradients, geometric shapes, and pull quotes) was introduced in all print pieces.
We energize the brand with a high-end photoshoot every summer. From location scouting to talent booking to set dressing, Cassel Bear handles every detail of the annual LuxCraft photoshoot.
While the LuxCraft website worked for dealers, it needed to cater better to consumers. The new website allows online shoppers to see every piece in every available color — from Premium Woodgrains to vibrant tropical hues to timeless earthtones.