Don’t mistake output for insight

It’s The Prompt That Counts

AI can support your process in smart ways. It can help you brainstorm angles, explore research, or refine a rough draft. It’s a useful tool for getting unstuck or picking up speed. But it can’t tell you what matters or why. That’s still your job. A well-aimed prompt can turn AI into a powerful asset. A vague one, like “write a blog post,” leads to generic content that might sound fine but says nothing. Clarity on the front end makes all the difference.

There’s a real temptation to use AI to crank out content at scale. But more doesn’t always mean better. When content is produced just to fill space, people notice—and they tune it out. This isn’t about replacing human insight. It’s about expressing it more effectively. AI helps you shape and sharpen what you already understand. It doesn’t create meaning on its own.

Speed means nothing if you’re headed the wrong way.