Category: Project Highlights

Anatomy of a Project: Refuge of Hope brochure

Picture yourself downtown — no place to sleep, no place to eat. Now imagine a place where you could get a hot meal, eight times a week at no cost. Located in downtown Canton, Refuge of Hope provides meals for the hungry and offers shelter to homeless men. With their guest numbers growing daily, Refuge […]


Logo Design Evolution at Cassel Bear

  Here at Cassel Bear, we’re wrapping up a yearlong process of reimagining our brand. As we settle into our new open-plan office space, a custom sign for the front of our building is being fabricated, redesigned stationery and business cards are at the printer, and our multiple brainstorming rooms are playing host to energetic […]


Anatomy of a Project: Criswell Furniture Catalog

Recently we had the opportunity, and welcome challenge, of working with the team at Criswell Furniture on an update to their product catalog. The primary goal was to freshen up and modernize the feel of the piece while still using existing photography. This meant the design would have to do the heavy lifting while still […]


2017 Colors: Deep, Bright and Natural

Over the past three years, we have seen a surprising amount of shift in color trends. 2014 2014 was light and warm. There were a few popular saturated colors, we saw the start of more natural “mineral” colors, and nothing dipped too dark. “Radiant Orchid” was the Pantone color of the year and it sat […]


The Real Value of Branded Photography

A picture is worth a thousand words, but how can you be sure your company’s photos are saying the right ones? People are inherently visual; we respond to colors, react to faces, and often glean abstract concepts from a seemingly straightforward photo. There’s even science to back this up: it’s called the Picture Superiority Effect. […]


Anatomy of a Project: E-Pak Division Icons

E-Pak Manufacturing, a heavy-equipment manufacturer based in Wooster, OH, has been a client of Cassel Bear’s for some time. Recently, our relationship has deepened and we were tasked with refining and tightening the overall E-Pak brand identity. Our goals were threefold: Bring more consistency to the various branded materials (sell sheets, brochures, website, etc) Establish […]


The Forecast Calls for a Creative Brainstorm

The team members at Health Choice One make it their mission to connect individuals with comprehensive, affordable health insurance. The specialists broker a wide array of plans and packages from multiple different carriers until they find the perfect fit for each customer. Last year, Cassel Bear had the privilege of designing a mailer for Health […]


Anatomy of a Project: Seneca Label Direct Mail Cards

Earlier this year Craig described how we worked with Seneca Label to push their internal brand and language to better reflect their can-do attitude and energy. This led to a new motto and tagline that better captures their voice. These branding explorations also paved the way to a bolder, more creative design style that takes […]


Anatomy of a Project: Loukas Engineering Brochure

When we designed Nick & Shelly Loukas’ website about a year ago, we visually portrayed both their honest, down-to-earth personalities and their eagerness and energy for the traffic consulting work they do. Compelling photography shows them at their work; bold red/yellow/green overlays and grounded copy combine to affirm Nick & Shelly as trusted traffic study […]


2016 Colors Are Here!

Color is one of my favorite things to study. It has wider implications and reflects far more than we could ever expect at first glance. While we often choose color because “it looks cool” or “Jenny was wearing that” or “it just feels right,” our choices often reveal more than just our intuitive feelings about […]