Digital Marketing Specialist

Cassel Bear is a marketing firm based in Canton, Ohio. As a creative agency, we are intentional with every choice. We specialize in corporate branding, marketing, and web design, graphic design; and incorporate storytelling wherever possible.

• We prefer to work collaboratively, believing that the team is greater than the sum of its parts.
• We recognize that there is an underlying mistrust of marketing firms, but we work to defy the stereotype.
• We value long-term relationships with clients because that is how we can affect the greatest impact for their organization.
• We work hard, but we enjoy our work and take time to celebrate one another’s success.
• We are self-starters and take responsibility for failures.
• When we fail, we learn from it and share any lessons learned with one another.

Summary

Cassel Bear is growing, and we’re adding a data-minded Digital Marketing Specialist to help us scale our digital marketing services while raising the bar on strategy, content quality, and performance.

This role is not a generalist or entry-level execution role. We’re looking for someone who can turn ideas into numbers, numbers into insight, and insight into action — especially through stronger website content, smarter keyword strategy, and clearer performance reporting.

You’ll work closely with our existing Digital Marketing team, complementing a more technical SEO role by leaning into content optimization, data analysis, conversion-focused strategy, and reporting. This position plays an important role in helping our team manage a growing workload and freeing senior leadership to focus on business development and client growth.

What You’ll Do

Content & Conversion Strategy

• Write and optimize website content and ad copy with a focus on clarity, relevance, and conversion
• Expand and strengthen existing client content (often doubling depth and usefulness)
• Identify content gaps, missing keywords, and underperforming pages
• Treat keyword research like a puzzle (organizing, prioritizing, and aligning it to business goals)

Data Analysis & Reporting

• Analyze performance data across websites, ads, and platforms to identify trends and next steps
• Build and maintain spreadsheets to organize keywords, content plans, budgets, and reporting
• Develop clear, client-ready insights from data (not just dashboards)
• Support reporting initiatives for both Cassel Bear and clients, including Google, HubSpot, and Looker-style reports

Digital Advertising & Platforms

• Support Google Ads accounts (directional knowledge required; expert-level not necessary)
• Monitor monthly performance, flag issues, and recommend optimizations
• Work confidently inside HubSpot at a professional suite level, including reporting and CRM alignment
• Bridge the gap between marketing and sales by helping teams understand what’s working and why

Strategy, Organization & Client Support

• Ask the right questions and clearly define next steps
• Prioritize tasks across recurring monthly work and last-minute research needs
• Balance budgets, investment, and performance goals
• Troubleshoot issues and communicate clearly with teammates and clients
• Occasionally be client-facing (walkthroughs, demos, reporting explanations)

The Kind of Person We’re Looking For

You’re someone who:

• Thinks like a business owner, not just a marketer
• Is comfortable working with numbers, budgets, and performance goals
• Likes to write, especially ad copy and optimized web content
• Enjoys organizing information in spreadsheets and structured systems
• Can spot patterns, gaps, and opportunities in data
• Is proactive, strategic, and confident making recommendations
• Can shift gears easily while still managing fixed, repeatable monthly tasks
• Learns quickly and stays curious, especially about AI and emerging tools
• Represents the agency professionally and communicates clearly

Requirements

• 2+ years of experience in the marketing or advertising industry
• Submit examples of past campaign successes
• Submit examples of digital marketing reports
• Bachelor’s Degree in Marketing, Business, English or equivalent experience.
• Deep understanding of SEO practices
• Experience in various CRM platforms (Hubspot, Keap, SharpSpring, MailChimp, etc)
• HubSpot experience (professional suite level)
• Experience in various web CMS platforms (WordPress, Drupal, Squarespace, etc)
• Personal task management
• Efficient in building process, and reporting
• Detail oriented
• Strong writing skills for digital content and advertising
• Data analysis experience in a marketing context
• Google Ads expertise (troubleshooting and optimization awareness)
• Experience working with or building structured data (spreadsheets, categorization, reporting)
• Ability to manage priorities and work independently

Extra Credit

• Experience in Adobe Creative Cloud
• UX/UI experience, especially in website design (desktop and mobile)
• Experience with collaborative design tools like Figma
• Experience with HTML, CSS, and JavaScript
• Experience with eCommerce platforms (WooCommerce or Shopify)
• WordPress experience
• AI tools or workflows used in marketing or content development
• Influencer or social media performance analysis experience

Why This Role Matters

Digital marketing is a major pillar of our fractional marketing model. This hire is a strategic investment, not a stopgap. We are looking for someone who will grow with the company, take ownership of key responsibilities, and show clear professional trajectory over time.

You’ll be trusted, challenged, and supported, and your work will directly impact client outcomes and company growth.

Compensation & Benefits

Compensation based on experience. This position is contract/full-time or full-time. We offer our team members competitive salary, work/life harmony, vacation, sick, paid holidays, health benefits, and retirement plan.