What does your marketing department look like? Is anyone driving marketing efforts forward within your staff? Is it one full-time person or an entire department of people? As a marketing agency, Cassel Bear fills in the gaps where you lack expertise and manpower. You might need an ad campaign for a product launch, a marketing plan for the year, or sales support materials to assist your dealers with their own advertising campaigns.

We customize our marketing services to fit where you will get the most value. You can partner with us to handle your marketing comprehensively or we can fit into your existing marketing department where there are holes, providing expertise where you need it most.

  • Marketing Plan
  • Advertising Campaigns
  • Product Launch
  • Press Releases
  • Dealer Support Campaigns
  • Online Marketing

BEFORE YOU START.

  • Pull all of your existing marketing materials together. When we meet, this will help to color in a full picture of where you have been. Our conversation can start there and then shift focus to where you want to go, moving forward.
  • Pick a point person. We can work together more efficiently when we are communicating with a point person at your organization. This helps to keep things running smoothly for both parties.
  • Define the results you hope to achieve. This helps bring focus to our research and initial conversations. If you don’t feel like you have the results clearly outlined, just bring what you have and we will help guide you along the way.
  • Think about costs. What does it cost you in business and opportunity if you don’t take action? Do you lose market share? Do you miss an opportunity to be top-of-mind when potential customers need your service? What is the long-term value of a customer? How many sales would you need to recoup the investment in marketing and advertising?

 

The Hardwood Furniture Guild

Comprised of furniture manufacturers in the nation’s largest concentration of hardwood furniture builders, the Guild promotes handcraftsmanship, environmental awareness, and American manufacturing to customers throughout the country.

LuxCraft

Makers of fine outdoor poly furniture and structures, LuxCraft faced an enviable problem: how to keep developing new products and support an ever-widening nationwide dealer network while taking their marketing efforts to the next level.

Seneca Label

Cassel Bear has been fortunate to work with Seneca Label since 2012. Based in Cleveland, this family business has been producing quality, custom-printed, pressure-sensitive labels since 1968.

Kaufman Realty & Auctions

Over the last ten years, we’ve worked with Kaufman Realty & Auctions to shape their brand, grow their business, and expand their reach across Ohio and beyond.

Explore Our Other Services

Selections from our Blog about Marketing

So You Wanna Work with a Marketing Agency?

Take comfort. Many companies or nonprofits have been there before. You want to do a better job marketing what you sell or what you’re about, but the tyranny of other urgent tasks keeps you from making as concerted effort as you’d like. You occasionally update your website; you’ve made cursory attempts to break into social…
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So you Hired a Marketing Agency. Now What?

Note: This is a follow-up to Craig’s post, “So You Wanna Work with a Marketing Agency?” Congratulations, you’ve hired an agency! You’ve just entered into a special relationship, one which will propel your business into the future and and elevate your brand to new levels of success. You’ve also likely carved out a budget, paid…
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To Blog or Not To Blog

One of the first questions we get from clients who are considering building a new website or updating their current one is: “Should we have a blog?” And almost immediately, we come back at them with a smile and a well-timed, “Should you?” We’re not really that glib. But the question does sort of answer…
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Let’s Get Started

Whether you’re looking for someone to handle all of your marketing efforts or partner with you on your next project, get in touch. Let’s find out if we are a fit.