Cassel Bear

Your logo mark is truly the face of your business. It portrays so many aspects about your business: target market, size, services, mobility, age, style are a few of the initial assumptions that occur at rocket speed. . .subconsciously. How do we create this subconscious matter? Good question! That is our skill set; when you engage us to develop a logo for you, you will be astounded at the amount of thought and consideration that happens at each step of the way. We do our best to create memorable faces!

Depending on your choice of package, we will tailor our process to meet your budget and needs. You can expect to meet with us for a discovery meeting, several rounds of sketching, a digital rendering review, color application and final delivery including various file formats.

The discovery meeting entails detailed questioning about your vision for the business or product. Who do you wish to attract? What do you want to say about your business or product? What would success look like for you?

Next we work on developing the mood and direction with which the logo needs to be categorized. We accomplish this through research and sketching. You will be able to review our sketches, and make suggestions.

After a concept is developed, we then move to the computer and start to digitally render the concept. Using professional software we work on the final finessing and adjustments to bring the logo to reality. Typography plays a big roll in this part of the development.

Our final step is the application of color. Being sensitive to the need for a logo to function in one and two color applications, we will bring the logo to life with colors relevant to the goals projected in the discovery meeting.

Upon final approval, you will receive your logo in several file formats including but not limited to: eps, jpg, and pdf. You will also receive the file in a black and white, 1 color, 2 color, full color and reversed option. We love to see our work embroidered, screen printed, blown up to bill board size and so on. We make it easy for you to apply your logo in these varied applications.