Category: Website Design

Homepage Homework

It should be fairly obvious in this day and age that your website is often the primary, and maybe only, opportunity you have to connect with a potential customer. As such, it’s important to make a good first impression and show a site visitor the wide range of products you offer, or talk about your […]


Logo Design Evolution at Cassel Bear

  Here at Cassel Bear, we’re wrapping up a yearlong process of reimagining our brand. As we settle into our new open-plan office space, a custom sign for the front of our building is being fabricated, redesigned stationery and business cards are at the printer, and our multiple brainstorming rooms are playing host to energetic […]


Using the Web to Create Value

One of Cassel Bear’s primary services is designing and developing custom websites for our clients. The expertise, attention to content, and deep knowledge of our designers, developers, writers, and strategists mean that off-the-shelf templates or self-service website builders just don’t measure up to a site that’s designed specifically for your unique business. There are few […]


To Blog or Not to Blog

One of the first questions we get from clients who are considering building a new website or updating their current one is: “Should we have a blog?” And almost immediately, we come back at them with a smile and a well-timed, “Should you?” We’re not really that glib. But the question does sort of answer […]


Responsive Web Design: A Primer

You’re probably already aware that it’s important for your business to have a mobile-friendly site. We’ve discussed the benefits before, and talked briefly about the two methods for creating a mobile site: adaptive vs. responsive. But which should you use? Let’s make it simple. Unless you have a specific device that your site must support, […]


Anatomy of a Project: Ohio Hardwood Furniture Market Brand Refresh

Sometimes an established brand needs to move forward with the times but doesn’t require a full-blown rebranding. In this case, it makes sense to evolve the brand, not reinvent it. Think of it as taking a periodic evaluation of your wardrobe. You’ll want to keep your timeless tried-and-true basics because they form the foundation of […]


Benefits to Having a Mobile-Friendly Site

You’ve been told your company needs your website to be mobile-friendly, but why? Isn’t your current website working just fine? Instead, it may be good to ask “are our precious clients and customers having the best experience possible on our website?”, and take into account the context of how the website is being used. Meet […]


It’s 3 AM and I Just Visited Your Website

Remember a time when buying decisions were made between sun up and sun down? Let’s face it: in recent years, you have probably made a purchase in the middle of the night after waking up and thinking about the item you have been mulling over for a few days. This late night purchase has been, […]