Category: Marketing

The Marketing Team of Tomorrow

Ever wonder how marketing teams are birthed? Cuyahoga Valley Christian Academy has developed four Schools of Distinction that focus on providing an experiential, project-based, education to aid students in discerning a potential field of study as they prep for college. Students get to choose if they would like to apply to one of these schools during […]

Don’t let Amazon’s remarketing steal your joy this holiday season!

You are looking for the perfect gift for your loved one. You have an idea and you scour Amazon, investing time in reading reviews to make sure you understand what you are buying. You narrow down the selection. That’s it. That’s the gift. She is going to LOVE it. You are so excited! Fast forward […]

To Blog or Not to Blog

One of the first questions we get from clients who are considering building a new website or updating their current one is: “Should we have a blog?” And almost immediately, we come back at them with a smile and a well-timed, “Should you?” We’re not really that glib. But the question does sort of answer […]

The Forecast Calls for a Creative Brainstorm

The team members at Health Choice One make it their mission to connect individuals with comprehensive, affordable health insurance. The specialists broker a wide array of plans and packages from multiple different carriers until they find the perfect fit for each customer. Last year, Cassel Bear had the privilege of designing a mailer for Health […]

A Sharp New Political Vernacular

Each political season ushers in the usual array of candidates of every ideology and stripe, accompanied by the expected rhetoric, slogans, signage, and SuperPAC ads. Each season also births a new crop of campaign logos, and shortly thereafter, designers’ critical commentary of those logos. For better or worse, design writers will spend hours picking apart […]

An Identity to Aspire Toward

When we begin working with a company, business, or organization to help develop a brand and identity, we pay as much attention to the words that are being spoken / written and how they’re being conveyed (“the voice” of the client) as we do to the visual aspects of the identity, like the logo, brand […]

Type Trends

“90 percent of design is typography. And the other 90 percent is whitespace.” – Jeffrey Zeldman While many elements such as color, composition, texture, and movement, are shared between graphic design and other visual disciplines, typography is the closest we graphic designers get to an exclusive practice. Typography, in many ways, is graphic design at […]

Anatomy of a Project: Seneca Label Direct Mail Cards

Earlier this year Craig described how we worked with Seneca Label to push their internal brand and language to better reflect their can-do attitude and energy. This led to a new motto and tagline that better captures their voice. These branding explorations also paved the way to a bolder, more creative design style that takes […]

Kodak Moments: Photos in Marketing, Part Three

I’ve been meaning to write this post for a while. In Part One of this series, I talked a bit about the role that good photography plays in successful marketing efforts, and offered some hints to help you evaluate the current images on your website and print pieces. In my second installment, I highlighted some […]

March (Marketing) Madness

March. Basketball. It’s the time of year when terms like “boss button” and “bracket busters” are everywhere. Each year, in late March, millions of people tune in to watch young athletes play not for money, but for pride. For the love of the game. To bring glory to the schools they represent. It is also […]