Anatomy of a Project: Ohio Hardwood Furniture Market Brand Refresh

Sometimes an established brand needs to move forward with the times but doesn’t require a full-blown rebranding. In this case, it makes sense to evolve the brand, not reinvent it. Think of it as taking a periodic evaluation of your wardrobe. You’ll want to keep your timeless tried-and-true basics because they form the foundation of […]


Anatomy of a Motto: The Voice

Have you ever had an experience where you’ve spoken to someone on the phone or communicated with them via e-mail, only to meet them in person and discover that they don’t even remotely conform to the portrait you’d created of them in your mind’s eye? This can sometimes be a good thing, on a micro-level. […]


The Marketing Agency of Tomorrow

At Cassel Bear, we spend a lot of our time strategizing, copywriting, pushing pixels and sketching – all in the service of our clients’ marketing needs. But every  once in a while, we get a little break in our daily grind to do something a a little different and often exciting. Such was the case […]


Parental Tips on Graphic Design, Part 2

A year ago, when my daughter, Audrey, first arrived on the scene, I wrote about how parenting relates to graphic design. Looking back, those insights still apply, but now that she’s a toddler, I’m finding her an even-more-pertinent object lesson for the work I undertake at Cassel Bear. Time is bonding. Spending a year with someone […]


So You Hired a Marketing Agency. Now What?

Note: This is a follow-up to Craig’s post, “So You Wanna Work with a Marketing Agency?” Congratulations, you’ve hired an agency! You’ve just entered into a special relationship, one which will propel your business into the future and and elevate your brand to new levels of success. You’ve also likely carved out a budget, paid […]