Responsive Web Design: A Primer

You’re probably already aware that it’s important for your business to have a mobile-friendly site. We’ve discussed the benefits before, and talked briefly about the two methods for creating a mobile site: adaptive vs. responsive. But which should you use? Let’s make it simple. Unless you have a specific device that your site must support, […]


March (Marketing) Madness

March. Basketball. It’s the time of year when terms like “boss button” and “bracket busters” are everywhere. Each year, in late March, millions of people tune in to watch young athletes play not for money, but for pride. For the love of the game. To bring glory to the schools they represent. It is also […]


Direct Mail Marketing: How much data have you given away?

Previously I blogged about the contents of my mailbox on a random day, read it here – “Direct Mail Marketing“, and challenged readers to play along by examining each piece of mail they received in a given day. Moving from the “contents of your mailbox review”, let’s break down the mechanics of direct marketing. The […]


Anatomy of a Project: Loukas Engineering Brochure

When we designed Nick & Shelly Loukas’ website about a year ago, we visually portrayed both their honest, down-to-earth personalities and their eagerness and energy for the traffic consulting work they do. Compelling photography shows them at their work; bold red/yellow/green overlays and grounded copy combine to affirm Nick & Shelly as trusted traffic study […]


2016 Colors Are Here!

Color is one of my favorite things to study. It has wider implications and reflects far more than we could ever expect at first glance. While we often choose color because “it looks cool” or “Jenny was wearing that” or “it just feels right,” our choices often reveal more than just our intuitive feelings about […]