Type Trends

“90 percent of design is typography. And the other 90 percent is whitespace.” – Jeffrey Zeldman While many elements such as color, composition, texture, and movement, are shared between graphic design and other visual disciplines, typography is the closest we graphic designers get to an exclusive practice. Typography, in many ways, is graphic design at […]


Anatomy of a Project: Seneca Label Direct Mail Cards

Earlier this year Craig described how we worked with Seneca Label to push their internal brand and language to better reflect their can-do attitude and energy. This led to a new motto and tagline that better captures their voice. These branding explorations also paved the way to a bolder, more creative design style that takes […]


Kodak Moments: Photos in Marketing, Part Three

I’ve been meaning to write this post for a while. In Part One of this series, I talked a bit about the role that good photography plays in successful marketing efforts, and offered some hints to help you evaluate the current images on your website and print pieces. In my second installment, I highlighted some […]


Three Branding Lessons from Disney

Earlier this spring, I was fortunate enough to spend 18 hours on a bus filled with teenagers as I accompanied my wife, a school band director, on her band’s trip to Disney. Truth be told, the bus ride went incredibly well, and after 4 movies, half a book, and a few mildly uncomfortable bus seat […]


Don’t You… Forget About 80s Design Trends

They’re back. They’ve been sneaking their way in for the past few years, but this year, they’re back hard. I’m talking about scattered geometric shapes, pixelation (thanks MineCraft), variations on primary colors, crazy illustrated letters, and of course, those sprinkle/confetti squiggles that showed up on my glossy folder in second grade. That’s right. The 80s […]