The Forecast Calls for a Creative Brainstorm

The team members at Health Choice One make it their mission to connect individuals with comprehensive, affordable health insurance. The specialists broker a wide array of plans and packages from multiple different carriers until they find the perfect fit for each customer. Last year, Cassel Bear had the privilege of designing a mailer for Health […]


A Sharp New Political Vernacular

Each political season ushers in the usual array of candidates of every ideology and stripe, accompanied by the expected rhetoric, slogans, signage, and SuperPAC ads. Each season also births a new crop of campaign logos, and shortly thereafter, designers’ critical commentary of those logos. For better or worse, design writers will spend hours picking apart […]


Designers Head-to-Head: Mastercard

For this week’s post, we’re trying something a little different. Jesse & I, two designers at Cassel Bear, recorded a recent conversation we had about the new Mastercard branding, designed by Pentagram. Edited for clarity and length.  Matt: So the new Mastercard identity came out a few weeks ago, and it’s been making the rounds […]


An Identity to Aspire Toward

When we begin working with a company, business, or organization to help develop a brand and identity, we pay as much attention to the words that are being spoken / written and how they’re being conveyed (“the voice” of the client) as we do to the visual aspects of the identity, like the logo, brand […]


How Does Your Brand Grow?

Your brand is alive. Did you know that? Consider an ever-growing garden: it evolves even if you decide to dump trash in it, neglect it, and let it grow over with weeds. Though you nurse and refine the garden until it’s the most beautiful yard on the block, occasional pruning will still be necessary. Just […]