2017 Colors: Deep, Bright and Natural

Over the past three years, we have seen a surprising amount of shift in color trends. 2014 2014 was light and warm. There were a few popular saturated colors, we saw the start of more natural “mineral” colors, and nothing dipped too dark. “Radiant Orchid” was the Pantone color of the year and it sat […]


Tips for a Successful Brainstorm

Your non-profit organization is getting ready for its annual fundraising event and you’re trying to determine an appropriate theme. The product development arm of your business has been tasked with the project of diversifying what you manufacture, of finding something that fits nicely within the spectrum of your other products and won’t cost a lot […]


The Environment and Design, Part 2: Print

Now that we’ve covered the pros and cons of web design and the environment, let’s take a look at the flip side: print.   Print PROS Most papers are either biodegradable or recyclable, and some earth-friendly inks are available. The decomposition time for paper is somewhere between 2 weeks and 40 years, vs. the metals, […]


The Real Value of Branded Photography

A picture is worth a thousand words, but how can you be sure your company’s photos are saying the right ones? People are inherently visual; we respond to colors, react to faces, and often glean abstract concepts from a seemingly straightforward photo. There’s even science to back this up: it’s called the Picture Superiority Effect. […]


Don’t let Amazon’s remarketing steal your joy this holiday season!

You are looking for the perfect gift for your loved one. You have an idea and you scour Amazon, investing time in reading reviews to make sure you understand what you are buying. You narrow down the selection. That’s it. That’s the gift. She is going to LOVE it. You are so excited! Fast forward […]