Kodak Moments: Photography in Marketing, Part Two

In my last installment, we discussed the role that good photography plays in conveying the story of your brand across all of your marketing efforts. And we hinted at some tell-tale signs that it’s time to re-do the photography on your website or print pieces. You can always hire Cassel Bear to help capture some […]


A Logo Design to Remember

You may have heard someone say, “That is a good logo”, or “That isn’t a very good logo.” What determines a logo’s quality exactly? Are the wheels going to fall off of a logo after 10,000 miles or will it physically wear out from overuse? In logo design, the mechanics of the design can make […]


What’s in a Word?

Trendy. Modern. Classic. Vintage. What do these words make you think of? These are all words that come laden with meaning, but it’s very likely that they mean something completely different to everyone that reads them. Recently, in a client meeting I had the realization that I had gotten it wrong. I had heard the […]


Defining Brand Through Color

As Jess touched on in a previous post, even a subtle shift in your brand’s color can have a far-reaching impact on how that brand is perceived by the public. As marketers, we understand this intuitively, but many of our clients don’t fully realize the importance of not only establishing, but applying, maintaining and protecting […]


Kodak Moments: Photography in Marketing, Part One

As a copywriter, I’m loath to admit it, but the old adage is certainly true: a good picture is, in fact, worth a thousand words. Especially when dealing with photography that communicates brand identity on a website, print piece, billboard, or e-blast. Many times, when clients come to Cassel Bear for design work, we suggest […]