Client Spotlight: For Paws Veterinarians Visit Kelly and Ryan

If you call Stark County home, you probably have seen the For Paws Animal Hospital many times. You’ve seen the tan and blue 1948 Art Deco building right around 55th Street, where Cleveland changes names and becomes Main Street. Where Bulldogs and Golden Eagles fade out and where Vikings start to fade in. And most […]


What We’re Reading: Urban Legends, Candy Apples, and Ideas that Stick

Remember the worst part of trick-or-treating? It was the waiting. The waiting for your grown-up to inspect each piece of your candy and make sure it was untampered with and (grumble) safe to eat. The resulting boon always saw anything homemade — from candy apples to oatmeal cookies — go straight to the bottom of […]


Anatomy of a Project: Refuge of Hope brochure

Picture yourself downtown — no place to sleep, no place to eat. Now imagine a place where you could get a hot meal, eight times a week at no cost. Located in downtown Canton, Refuge of Hope provides meals for the hungry and offers shelter to homeless men. With their guest numbers growing daily, Refuge […]


Cultivating Brand Loyalty

Agricultural engineer, commodities trader, mechanic, quasi-veterinarian: all of these skills describe the farmer, one of the backbones of America. If you talk to a farmer you’ll find that he is extremely brand loyal on one particular point: what type of equipment he owns. When I first got to know my father-in-law, Marlin Cassel, a Lancaster […]


Homepage Homework

It should be fairly obvious in this day and age that your website is often the primary, and maybe only, opportunity you have to connect with a potential customer. As such, it’s important to make a good first impression and show a site visitor the wide range of products you offer, or talk about your […]