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Martin's Family Fruit Farm, located in Waterloo, Ontario, was founded in the 1970s and has grown today to rank as one of the largest apple growers and packers in the province. Martin's apples find their way to supermarket shelves in the U.S., Canada and Europe.

Challenge: Martin's faced several challenges that prompted them to partner with Cassel Bear. First, the Martin's Family Fruit Farm did not have a consistent brand. Several logos were being used on platforms such as the apple boxes, vinyl graphics on the trucking fleet, and on-site signage. Martin's also saw a growing opportunity at their retail store, and wanted to increase sales. As part of this initiative, they decided to renovate the interior of the store, and to begin a greater promotion of the location. Summary of Challenges:

Inconsistent brand

Multiple logos

Poor signage

Local awareness low

Retail store interior renovation

Solution: Cassel Bear implemented a process to bring the necessary brand changes to the company. A stylistic direction for Martin's was defined, and then work began on the identity system and was implemented throughout the company on all platforms.

The retail store renovation and promotion was effective and has increased sales substantially. Martin's credits the increased sales to the increased awareness of the location. Cassel Bear assisted Martin's by creating signage, advertising, and mailings for the business.

Brand Identity System

New Signage

Promotional Mailers

Advertisement Design

Assisted with Interior Colors at the Retail Store

Grand Opening Posters

Created Truck Graphics for Semi-trailers

Pocket Folders for B2B Marketing

Brochures for B2B Marketing

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