Amish Country Travel recently launched a new business to provide exclusive Savings and Benefits to tourists and locals. 
Alpine Cabinets showcases the fine custom cabinetry skills of Amish craftsmen with a new web site.
April Showers Greenhouse shows the beauty of organically grown produce and plants with a colorful billboard along State Rte. 39. Hummel Group Inc.
Hummel Group, Inc. has been in operation for over 50 years, serving the community with insurance products and financial services. Over the decades they have undergone brand changes as needed to keep up with the growth of the business and the changing times.
Objectives: Hummel Group is an assertive business that strives for excellence in all that they do. They have a strong presence in the community with brand equity that has been growing for years. Hummel never rests and initiated a brand review and update to their existing visual identity and communication pieces.
Solutions: Cassel Bear did an analysis on the current Hummel logo and implemented subtle modifications to update the logo. A booklet was created to showcase the financial services of Hummel and to provide a tool to explain investing as it relates to life stages. Hummel's website was redesigned to reflect the updated identity and to better communicate the product offerings and resources that Hummel can provide to the community.
Projects: