ARCHIVE: 2017


Homepage Homework

It should be fairly obvious in this day and age that your website is often the primary, and maybe only, opportunity you have to connect with a potential customer. As such, it’s important to make a good first impression and show a site visitor the wide range of products you offer, or talk about your […]


Logo Design Evolution at Cassel Bear

  Here at Cassel Bear, we’re wrapping up a yearlong process of reimagining our brand. As we settle into our new open-plan office space, a custom sign for the front of our building is being fabricated, redesigned stationery and business cards are at the printer, and our multiple brainstorming rooms are playing host to energetic […]


The Marketing Team of Tomorrow

Ever wonder how marketing teams are birthed? Cuyahoga Valley Christian Academy has developed four Schools of Distinction that focus on providing an experiential, project-based, education to aid students in discerning a potential field of study as they prep for college. Students get to choose if they would like to apply to one of these schools during […]


Anatomy of a Project: Criswell Furniture Catalog

Recently we had the opportunity, and welcome challenge, of working with the team at Criswell Furniture on an update to their product catalog. The primary goal was to freshen up and modernize the feel of the piece while still using existing photography. This meant the design would have to do the heavy lifting while still […]


Using the Web to Create Value

One of Cassel Bear’s primary services is designing and developing custom websites for our clients. The expertise, attention to content, and deep knowledge of our designers, developers, writers, and strategists mean that off-the-shelf templates or self-service website builders just don’t measure up to a site that’s designed specifically for your unique business. There are few […]


2017 Colors: Deep, Bright and Natural

Over the past three years, we have seen a surprising amount of shift in color trends. 2014 2014 was light and warm. There were a few popular saturated colors, we saw the start of more natural “mineral” colors, and nothing dipped too dark. “Radiant Orchid” was the Pantone color of the year and it sat […]


Tips for a Successful Brainstorm

Your non-profit organization is getting ready for its annual fundraising event and you’re trying to determine an appropriate theme. The product development arm of your business has been tasked with the project of diversifying what you manufacture, of finding something that fits nicely within the spectrum of your other products and won’t cost a lot […]


The Environment and Design, Part 2: Print

Now that we’ve covered the pros and cons of web design and the environment, let’s take a look at the flip side: print.   Print PROS Most papers are either biodegradable or recyclable, and some earth-friendly inks are available. The decomposition time for paper is somewhere between 2 weeks and 40 years, vs. the metals, […]


The Real Value of Branded Photography

A picture is worth a thousand words, but how can you be sure your company’s photos are saying the right ones? People are inherently visual; we respond to colors, react to faces, and often glean abstract concepts from a seemingly straightforward photo. There’s even science to back this up: it’s called the Picture Superiority Effect. […]