ARCHIVE: 2016


Don’t let Amazon’s remarketing steal your joy this holiday season!

You are looking for the perfect gift for your loved one. You have an idea and you scour Amazon, investing time in reading reviews to make sure you understand what you are buying. You narrow down the selection. That’s it. That’s the gift. She is going to LOVE it. You are so excited! Fast forward […]


The Environment and Design Part 1: Web

Lately—or really, for a great while now—environmental issues have been a concern. Considering reports of the Great Barrier Reef’s dire condition, and the Earth reaching the “point of no return” in atmospheric CO2 levels, many of us are trying to find a way to leave less of an environmental footprint. In the midst of that though, […]


To Blog or Not to Blog

One of the first questions we get from clients who are considering building a new website or updating their current one is: “Should we have a blog?” And almost immediately, we come back at them with a smile and a well-timed, “Should you?” We’re not really that glib. But the question does sort of answer […]


Anatomy of a Project: E-Pak Division Icons

E-Pak Manufacturing, a heavy-equipment manufacturer based in Wooster, OH, has been a client of Cassel Bear’s for some time. Recently, our relationship has deepened and we were tasked with refining and tightening the overall E-Pak brand identity. Our goals were threefold: Bring more consistency to the various branded materials (sell sheets, brochures, website, etc) Establish […]


Was it Inspiration or Plagiarism?

Plagiarism is a hot topic, and also a messy topic, especially nowadays when it’s difficult to separate original thought from the mass of ideas we’re bombarded with each day via a vast variety of medias. We all know not to rip an image from Google and drop it into our website or brochure, but some […]


Everyday Inspiration

About a month ago, my wife and I moved to a house in the country. One of the perks of moving out of the city was gaining more elbow room. Our new property abounds in plants and trees, with a back yard that rolls gently downhill to a stream. We still have neighbors, but they’re […]


The Forecast Calls for a Creative Brainstorm

The team members at Health Choice One make it their mission to connect individuals with comprehensive, affordable health insurance. The specialists broker a wide array of plans and packages from multiple different carriers until they find the perfect fit for each customer. Last year, Cassel Bear had the privilege of designing a mailer for Health […]


A Sharp New Political Vernacular

Each political season ushers in the usual array of candidates of every ideology and stripe, accompanied by the expected rhetoric, slogans, signage, and SuperPAC ads. Each season also births a new crop of campaign logos, and shortly thereafter, designers’ critical commentary of those logos. For better or worse, design writers will spend hours picking apart […]


Designers Head-to-Head: Mastercard

For this week’s post, we’re trying something a little different. Jesse & I, two designers at Cassel Bear, recorded a recent conversation we had about the new Mastercard branding, designed by Pentagram. Edited for clarity and length.  Matt: So the new Mastercard identity came out a few weeks ago, and it’s been making the rounds […]


An Identity to Aspire Toward

When we begin working with a company, business, or organization to help develop a brand and identity, we pay as much attention to the words that are being spoken / written and how they’re being conveyed (“the voice” of the client) as we do to the visual aspects of the identity, like the logo, brand […]