ARCHIVE: 2015


The Marketing Agency of Tomorrow

At Cassel Bear, we spend a lot of our time strategizing, copywriting, pushing pixels and sketching – all in the service of our clients’ marketing needs. But every  once in a while, we get a little break in our daily grind to do something a a little different and often exciting. Such was the case […]


Parental Tips on Graphic Design, Part 2

A year ago, when my daughter, Audrey, first arrived on the scene, I wrote about how parenting relates to graphic design. Looking back, those insights still apply, but now that she’s a toddler, I’m finding her an even-more-pertinent object lesson for the work I undertake at Cassel Bear. Time is bonding. Spending a year with someone […]


So You Hired a Marketing Agency. Now What?

Note: This is a follow-up to Craig’s post, “So You Wanna Work with a Marketing Agency?” Congratulations, you’ve hired an agency! You’ve just entered into a special relationship, one which will propel your business into the future and and elevate your brand to new levels of success. You’ve also likely carved out a budget, paid […]


Direct Mail Marketing: What’s in your mailbox?

I opened my mailbox today and decided to play a game with the mail we received at home. The “game” was to analyze each piece of direct mail. Item 1: Happy Birthday postcard from DHC Audience: Personalized micro-targeted Message Strategy: Exclusive message with exclusive offer Creative: 4 x 6 postcard, 4 color over 1 color […]


So You Wanna Work with a Marketing Agency?

Take comfort. Many companies or nonprofits have been there before. You want to do a better job marketing what you sell or what you’re about, but the tyranny of other urgent tasks keeps you from making as concerted effort as you’d like. You occasionally update your website; you’ve made cursory attempts to break into social […]


The Brand-Changing Magic of Simplifying Your Design

Anyone who knows me well knows that I’m a natural hoarder. I’m not so bad that I need my own television show, but I’ve always held on to things much longer than necessary. When my husband and I had our first child a year ago, we suddenly became aware that we were absolutely swimming in […]


Contrast, Harmony, Personality: Pairing Fonts

Choosing a font that works can be a tricky endeavor, even for an experienced designer. It can be a challenge to select the right font for your type palette from the huge variety available. Getting three or more fonts to coordinate and work together toward a common goal is even tougher. So to keep things […]


Pieces of the (Brand Identity) Whole

As you may have noticed by now, Google recently redesigned its logo. The logo itself has been critiqued, reviewed, “fixed”, praised, and admonished at great length across the design industry and mainstream news alike. The general consensus seems to be that, while the new logo lacks a certain level of refinement and polish, the overall […]


SKETCHES & SKULLS: What Illustration Does For Your Brand

Beautiful graphic design can be found wherever you look. The digital age has allowed the image to take prominence over the word, and the computer can be used to produce just about anything. But at times, imagery is still birthed from skilled, hand-crafted illustrations with ink and colored pencils. These works of art are turned […]


Your Logo: Built for Marathons

A logo mark, what we at Cassel Bear refer to as “the cornerstone” of an organization’s visual brand, does a lot of hard work. In a recent post, “A Logo Design to Remember,” we discussed what makes a trademark design successful in visual brand recognition. If your company is tackling a logo design for the […]